What is SEO?
SEO stands for Search Engine Optimisation. When keywords are typed into an internet search engine, (eg. Google, Yahoo, Bing), a list of websites are returned based on these keywords according to the selection algorithm of the search engine, usually based on popularity and the number of links to other sites. SEO is the process of improving the ranking of websites so that they appear closer to the top of the results list. In a commercial environment it takes time and money to optimise sites so that they climb the rankings. For volunteer and non profit organisations this is less of a concern as generally the combination of suburb and scouts in a search engine will already be optimal to return the desired website. When building your website, a range of searchable keywords will be included to direct searches to your site.